Dèesse Magazine: Redken Chemistry Event

Today I was fortunate enough to attend the Redken Chemistry Event in NYC , where I was able to meet the fabulous David Stanko (Haircolor Consultant for Redken) - and learn about the newly renovated Redken Chemistry.

Redken Chemistry : is a two step in-salon service that is intended to treat hair from Chemical Distress ( Perm, Relaxers, Color, etc..) , and Mechanical Distress ( Flat-ironing, Washing, Brushing, every day maintenance )

The first step is Shot Phase : Specialized ingredients that compensate for missing components in the hair. Every shot contains a more concentrated dose of some of the nourishing ingredients that are found in the corresponding take-home Redken haircare regimes.

The second step is the Shot Phix : Acidic spray on lotion formulated with Redken's interbond Conditioning System to help lock in the specialized ingredients contained in Shot Phase, rebalance the pH level of the hair , and seal the cuticle to leave hair in its most compact, healthy condition - available in two levels , 3.5 and 5.5

A snapshot of all the different types of Shot-Phases : Clear Moisture, Extreme, Color Extend, All-Soft, Smooth Down and Real Control. Along with the two types of Shot Phix : 3.5 and 5.5 .

David walks us through the Redken Chemistry process, - he will apply the two-step system to one side of her head the right side (looks like your left ).

He's such the jokester.

Preparing the Shot Phase

David demonstrating his " shot phase" ritual ! :)

Applying the first step of the Redken Chemistry to the models hair.

After applying the second phase - Shot Phix and blowing out her hair , the model appears again..

see below

David is showing us how the right side (your left) is dramatically different from the left - in terms of shine/luster , texture , bounce , etc... - FYI There was no product used to blow out the models hair.